Digital Design Single Enhanced Photo Grades 9-12

Entry #:
677
Student:
Brooke Berquist
Entry Title:
Ode to One Blue Tower
Project Description:
My visit to One World Trade Center was extremely moving and I wanted to capture it in a meaningful way. This project took a photograph taken by me and used several techniques to highlight the tower. First, I duplicated the photo and changed one into black and white. Using photo editor in the black and white photo, I used the marker tool to add pops of red in the trees. I also used a brush tool with a high transparency to illuminate where the sun was hitting the tower. Then, I duplicated the black and white and used the crop tool to include only the bottom and I used a white marker to erase some of the parts. In the original color photo, I used the crop tool to narrow the photo to the tower. I brought all three photos into the Microsoft program Pages and removed the background to the cropped tower photo and placed the color tower on top of the whole black and white, and overlayed the bottom to fit the picture. Finally, I exported the project back to a picture file.
Project Directions:
This was an original photograph taken by me during a summertime visit to New York City. Several techniques were used to highlight the One World Trade Center tower. You will notice first that the tower is in color, while the background of the photo is in black and white. Also, there are pops of red in the trees to add a patriotic feel. Toward the top of the tower, there is an illumination from the sun. I really wanted to accentuate this because it felt like the sun was touching the place where the plane struck the original tower. So, I used a soft brush with a high transparency to enhance this area of the photo. I also lightened the area where the sun was in the top left corner of the photo.
Click the button for the full size photo or complete project.
Judging Criteria
Creativity/Originality
Creativity and Originality: The project demonstrates the uniqueness of the concept and reflects the designer's personal perspective in creating the digital artwork or informational text. The work clearly shows the use of original ideas to communicate the intended purpose to the audience.
Subject Matter: The theme or topic is thoughtfully chosen and is presented in a visually engaging and innovative manner, capturing the audience’s attention.
Organization/Structure
Layout and Composition: The arrangement of visual elements is carefully structured, with attention to balance, font size, font type, and alignment. The overall flow of the design enhances clarity and maximizes its visual impact.
Typography: Fonts, sizes, and spacing are used effectively to create a text layout that is aesthetically pleasing and easy to read, contributing to the overall design quality.
Overall Effectiveness/Presentation
Technical Proficiency: The design exhibits a high level of attention to detail and consistency, adhering to design principles and best practices. The digital work effectively captivates and maintains the viewer's interest through the use of compelling visuals and graphics.
Clarity of Message: The design communicates its intended message clearly and effectively, making a strong impression on the audience. The overall effectiveness of the product is judged by how well it expresses ideas and achieves its purpose.
Appropriate Design Techniques/Resources
Visual Design: The project demonstrates skillful use of color, imagery, and graphic elements to create a cohesive and visually appealing design.
Incorporation of Graphics: Graphics are integrated effectively to support the text and enhance the overall understanding of the content. Judges will also assess how the designer has utilized technology to its fullest potential in the development of the project.